How Capsa handles benchmark information.

1. Scope

This Benchmark Privacy Policy explains how Capsa Intelligence collects, uses, and shares information for the landscape benchmark at benchmark.capsaintelligence.com. It applies to benchmark participation, related login emails, and benchmark follow-up messages.

2. Information we collect

• Contact and account information, such as your name, work email, company name, verification status, and terms acceptance record.
• Company profile information, such as company revenue, branch names, branch ZIP codes, branch revenue, service lines, customer type, revenue per hour, labor percent of revenue, service line revenue, and requested benchmark ideas.
• Technical information needed to run the site, such as session cookies, basic request logs, device and browser information, error logs, and security events.
• Communications you send to Capsa about the benchmark.

3. How we use information

• Verify your email and keep your benchmark session secure.
• Save, display, edit, and process the benchmark profile you submit.
• Prepare benchmark comparisons and decide when there is enough comparable peer data to make a report useful.
• Create aggregated or de-identified benchmark insights that do not intentionally identify your company.
• Respond to support requests, protect the benchmark, debug issues, and improve Capsa products.
• Send benchmark status updates, results, and closely related product communications.

4. How we share information

Capsa does not sell benchmark participant personal information. We may share information with service providers that help us host, secure, email, analyze, and operate the benchmark. We may also share information if required by law, to protect rights and security, with your permission, or as part of a business transaction such as a merger, financing, or sale of assets.

Aggregated or de-identified benchmark insights may be used or shared without identifying individual participants or companies.

5. Cookies and sessions

The benchmark uses cookies and similar technologies that are necessary for login, session security, and basic site operation. The benchmark is not intended to collect sensitive personal information or payment information.

6. Retention

We keep benchmark information for as long as needed to operate the benchmark, prepare useful peer comparisons, support participants, improve the product, comply with legal obligations, and protect the service. You can ask us to delete or update your benchmark information, and we will handle the request unless we need to keep information for legal, security, or legitimate business reasons.

7. Security

Capsa uses administrative, technical, and organizational safeguards designed to protect benchmark information. No online service can guarantee perfect security, but benchmark data is handled as confidential business information and access is limited to people and systems with a business need.

8. Your choices

• You can update your saved benchmark profile from the benchmark app when you are signed in.
• You can ask Capsa to update, export, or delete benchmark information associated with your email.
• You can opt out of marketing emails, although we may still send transactional messages about login, security, or requested benchmark results.

9. Children

The benchmark is for business users and is not directed to children under 18. Do not use the benchmark if you are under 18.

10. Changes and contact

We may update this policy as the benchmark changes. The updated date above shows when this policy was last revised. Questions or requests can be sent to brent@capsaintelligence.com.